Sales reps don’t fall through the cracks, misalignment does. Sales Enablement and Sales Operations are both critical to seller success, yet too often, they operate on parallel tracks. The result? Gaps in the sales process, inconsistent buyer experiences, and missed revenue opportunities. This session dives into where those cracks form and how Enablement and Ops can work together to close them. From sharing KPIs to aligning on tech ownership, defining responsibilities across the funnel, and staying in sync as roles evolve, we’ll unpack the tactical moves that create a seamless engine for sales. Expect practical frameworks, real-life scenarios, and a few honest truths about what happens when these teams don’t talk. Whether you're building the foundation of collaboration or levelling up a mature partnership, this session will show you how to turn friction into force.