The economic climate, the pandemic, and working from home has fundamentally changed the face of B2B buying and selling forever. With this shift, Enablement has been on a rise. Teams had to get creative to orchestrate this new motion being challenged more than ever to show results and outcomes for the business. In this session, you will learn how: - Enablement must control chaos by defining an impactful strategy that leads to outcomes - Understand the impact on an organization if Enablement is executed without a long-term strategy - And learn how Enablement drives transformation by optimizing growth across the entire GTM engine while acting as a strategic change-agent.

In this session, Amber will be continuing her presentation in a workshop format to provide you with the resources you need to learn how enablement drives transformation by optimizing growth across the entire GTM engine while acting as a strategic change agent.