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Event starts in:
62

days :

7

hours :

58

minutes

29

until early bird pricing ends

September 16 & 17, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
September 16
September 17
September 16
September 16
08:00
Main stage
Registration & welcome refreshments
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Onboarding that delivers: From day 1 to full productivity
Amanda Baldino, Director, Global Renewal Sales Enablement, ServiceNow
09:45
Main stage
Gaining buy-in and aligning enablement initiatives with stakeholder expectations
10:15
Main stage
The case for sales leadership enablement: Elevating the missing middle - Why investing in sales leaders is the key to scalable, sustainable growth.
Jeffrey Hatchell, VP, US Field Sales Enablement & Global Leadership
10:45
Main stage
Coffee break
11:15
Main stage
Panel: Empowering the experts- Redefining technical enablement for the modern workforce
Jordan Watson, Director, Customer First Enablement, Okta
Megan Tomko, Head of GTM Enablement Delivery, Zoom
Alex Salicrup, Senior Director, Customer Experience Enablement, Workday
12:00
Main stage
Tying sales enablement directly to revenue: Building an ROI framework that works
Jeanne Dumari, Director Sales Enablement, Rackspace Technologies
12:10
Main stage
Roundtable discussions: Resolving enablement challenges and driving success
12:30
Main stage
Lunch
13:30
Main stage
Workshop: Mastering your sales playbook strategy
Nieka Mamczak, Head of Sales Engagement Strategy, Square
14:15
Main stage
Aligning with frontline managers: Your secret weapon for scalable enablement
John Chinello, Senior Director, Global Sales Enablement, F5
14:30
Main stage
Panel: Partner enablement - Driving results beyond the internal team
Dwijal Dave, WW GTM & Partner Sales Enablement - Hyperscalers, Palo Alto Networks
15:00
Main stage
Coffee break
15:30
Main stage
Roundtable: Cross-functional alignment for GTM success - Breaking down silos
Roujean Sabouri, Director of Sales Enablement, Compass
Emma Shine, Head of Sales Enablement, Welocalize
16:15
Main stage
The evolving role of sales reps: Enabling a shift from sellers to trusted consultants & curators
16:45
Main stage
Chairperson closing remarks
17:00
Main stage
Happy hour sponsored by Sales Enablement Collective
September 17
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
AI-driven sales enablement: Unlocking new potential for smarter selling
09:45
Main stage
How leading enablement teams win with content strategy
10:15
Main stage
Enabling enterprise sales in a product-led world
10:45
Main stage
Coffee break
11:15
Main stage
Panel: Sales methodologies - build vs buy, what’s right for your organisation?
12:00
Main stage
The change management Imperative: Driving adoption across a skeptical sales organisation
12:30
Main stage
Lunch
13:30
Main stage
Panel: Climbing the enablement maturity curve - How to scale your team and impact at every stage
Jessica Ingis, Global Head of Sales Enablement - Hospitality, Amadeus
14:15
Main stage
AI & automation in sales enablement: Hype vs. high-impact use cases
Teri Long, VP Global GTM & Partner Enablement, GoTo
14:45
Main stage
Roundtable discussions: Resolving enablement challenges to drive success
15:30
Main stage
Chairperson closing remarks

Get your ticket

for the summit

Unlock two days of practical insights, real-world tactics, and unfiltered conversations with the sharpest minds in sales enablement.

Here’s what you’ll walk away with:

    • Concrete strategies to influence behaviour, drive adoption, and deliver measurable impact

    • Fresh takes on tech, trends, and tools that actually move the needle

    • Honest conversations with peers who get the complexity of your role

    • Stories, metrics, and language to help you show your C-suite the true business value of enablement

San Francisco
September 16 - 17, 2025

Register now

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