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Event starts in:
62

days :

7

hours :

58

minutes

29

until early bird pricing ends

September 16 & 17, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
September 16
September 17
September 16
September 16
08:00
Main stage
Registration & welcome refreshments
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Onboarding that delivers: From day 1 to full productivity
Amanda Baldino, Director, Global Renewal Sales Enablement, ServiceNow
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09:45
Main stage
Gaining buy-in and aligning enablement initiatives with stakeholder expectations
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10:15
Main stage
The case for sales leadership enablement: Elevating the missing middle - Why investing in sales leaders is the key to scalable, sustainable growth.
Jeffrey Hatchell, VP, US Field Sales Enablement & Global Leadership
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10:45
Main stage
Coffee break
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11:15
Main stage
Panel: Empowering the experts- Redefining technical enablement for the modern workforce
Jordan Watson, Director, Customer First Enablement, Okta
Megan Tomko, Head of GTM Enablement Delivery, Zoom
Alex Salicrup, Senior Director, Customer Experience Enablement, Workday
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12:00
Main stage
Tying sales enablement directly to revenue: Building an ROI framework that works
Jeanne Dumari, Director Sales Enablement, Rackspace Technologies
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12:10
Main stage
Roundtable discussions: Resolving enablement challenges and driving success
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12:30
Main stage
Lunch
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13:30
Main stage
Workshop: Mastering your sales playbook strategy
Nieka Mamczak, Head of Sales Engagement Strategy, Square
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14:15
Main stage
Aligning with frontline managers: Your secret weapon for scalable enablement
John Chinello, Senior Director, Global Sales Enablement, F5
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14:30
Main stage
Panel: Partner enablement - Driving results beyond the internal team
Dwijal Dave, WW GTM & Partner Sales Enablement - Hyperscalers, Palo Alto Networks
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15:00
Main stage
Coffee break
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15:30
Main stage
Roundtable: Cross-functional alignment for GTM success - Breaking down silos
Roujean Sabouri, Director of Sales Enablement, Compass
Emma Shine, Head of Sales Enablement, Welocalize
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16:15
Main stage
The evolving role of sales reps: Enabling a shift from sellers to trusted consultants & curators
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16:45
Main stage
Chairperson closing remarks
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17:00
Main stage
Happy hour sponsored by Sales Enablement Collective
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September 17
09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
AI-driven sales enablement: Unlocking new potential for smarter selling
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09:45
Main stage
How leading enablement teams win with content strategy
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10:15
Main stage
Enabling enterprise sales in a product-led world
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10:45
Main stage
Coffee break
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11:15
Main stage
Panel: Sales methodologies - build vs buy, what’s right for your organisation?
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12:00
Main stage
The change management Imperative: Driving adoption across a skeptical sales organisation
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12:30
Main stage
Lunch
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13:30
Main stage
Panel: Climbing the enablement maturity curve - How to scale your team and impact at every stage
Jessica Ingis, Global Head of Sales Enablement - Hospitality, Amadeus
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14:15
Main stage
AI & automation in sales enablement: Hype vs. high-impact use cases
Teri Long, VP Global GTM & Partner Enablement, GoTo
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14:45
Main stage
Roundtable discussions: Resolving enablement challenges to drive success
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15:30
Main stage
Chairperson closing remarks
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Get your ticket

for the summit

Unlock two days of practical insights, real-world tactics, and unfiltered conversations with the sharpest minds in sales enablement.

Here’s what you’ll walk away with:

    • Concrete strategies to influence behaviour, drive adoption, and deliver measurable impact

    • Fresh takes on tech, trends, and tools that actually move the needle

    • Honest conversations with peers who get the complexity of your role

    • Stories, metrics, and language to help you show your C-suite the true business value of enablement

San Francisco
September 16 - 17, 2025

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