Sam
Lau
Head of Sales Enablement
Forethought
A Sales Enablement practitioner that has one core mission ... helping sales reps hit and excel their quotas so they can reach their career AND personal goals. This is done by identifying gaps and opportunities to improve sales effectiveness and GTM operational rigour through retention-based learning frameworks, implementing impact-selling sales processes and leveraging cross-departmental collaboration as Enablement resources. He truly believes that leading Sales Enablement programs through sales reps motivations, it drives accountability towards self and organizational improvements.
05 September 2024 09:00 - 09:30
Enablement ecosystems: start-ups vs large enterprises
This session explores the dynamics of enablement ecosystems, comparing the approaches of start-ups and large enterprises. In an ever-evolving business landscape, both entities play crucial roles in fostering innovation and driving growth. This session will provide insight into how enablement operates at different sized organizations and how you can thrive in either environment. Through insightful discussions and case studies, participants will gain valuable insights into the strategies, partnerships, and collaborative models employed to drive success and achieve a competitive advantage.