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Summit recap

Sales Enablement Summit
San Francisco 2024

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Until January 31, 2024

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summit highlights

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Think like enablement, talk like sales- The formula for frontline impact

Richard Masters, Solutions Engineer, APAC, Rakuten Tyler Hogue, Product Marketing Principal, Asia-Pacific & Japan, Adobe

Top tips for managing cross-cultural & multi-country teams

Andrew Raymond, Head of Sales Enablement - APAC, Uber

Megan Rodricks, APAC Sales Enablement Lead, Uber

The state of B2B sales in 2025 - Mastering the defining moments

Gabriel Tsavaris, Global Practice Leader, B2B Sales, ICG Global

Our Stats

15

Speakers

100+

Attendees

80%

Senior management

80+

Companies

What our
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to the next summit

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October 29, 2026
Sydney

“SEC provides some of the best content for enablement professionals in the industry. Their events are helpful no matter how many years of experience you have in enablement, and the community is a great place to meet new people and share ideas.."

Enablement Business Partner, Salesforce

Attendee Testimonial

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Agenda
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Testimonials
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Measure the impact of sales enablement and prove your ROI and strategic value with impactful KPIs.

Metrics & KPIs

Product Marketing Manager

Explore how AI and automation are transforming enablement, from content delivery to coaching and analytics.

AI-powered enablement

Product Marketing Manager

Bridge sales, marketing, CS, and RevOps with strategies that drive lasting execution.

GTM excellence

Product Marketing Manager

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Unlock the power of data to identify skill gaps, optimize training programs, and enhance rep performance across your sales function.

Data-driven decisions

Product Marketing Manager

Learn how enablement leaders are stepping into the C-suite conversation and building influence across the GTM org.

Strategic leadership

Product Marketing Manager

Explore how to tailor training, content, and coaching at scale - without burning out your enablement team.

Personalisation at scale

Product Marketing Manager

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With a SEC Pro+ membership you get access to every session, from every summit, forever, plus a whole lot more.

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October 29, 2026
Sydney

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Join 100,000+ passionate enablement pros across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities. Join the community.

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