The role of sales enablement is being reshaped by AI, digital buying behavior, and shifting customer expectations. What once focused on training and onboarding is now a growth engine tied directly to revenue. In this session, Alexander Bedford shares proven strategies from global experience at Fortinet, ColorTokens, and McAfee on how enablement leaders can thrive in this new era. Key Takeaways: - Why traditional enablement models are breaking down—and what replaces them. - Back to the Future? Using Human Performance Technology for Sales Enablement - Extracting real value from AI and digital platforms to accelerate deals and engage modern buyers. - The shift towards “Go To Market”…how enablement must be an organisational integrator - How outcomes must be directly tied to pipeline growth, velocity, and sales capacity. - How to reposition enablement as a board-level driver of growth, not a support function.