Revenue enablement has evolved from a reactive sales support role into a strategic, data-driven function proven to increase sales effectiveness and accelerate growth. This session will explore how to embed enablement deeply into your revenue organisation’s strategy, align it with go-to-market motions, and scale programs effectively across regions like APAC. Drawing on real-world examples including the creation of skill academies, leadership alignment, and rigorous skill assessments, the discussion will highlight how to identify gaps, deliver targeted enablement content, and measure impact to drive sustainable team performance and certification. Key takeaways: - How to shift revenue enablement from reactive support to a formalised, strategic process - Methods for embedding enablement into revenue organisation and go-to-market alignment - Practical steps for building scalable enablement academies with skill assessments - Using data to identify skills gaps and tailor targeted training programs - Measuring impact to ensure enablement sticks and drives KPIs - Empowering teams to take ownership of their performance and growth