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Dilani
de Silva
Director, Global Outbound Sales & Enablement
WSO2
Dilani is a seasoned IT Sales Strategist with a proven track record of driving global business and technology sales. She brings a wealth of expertise in outbound sales and sales enablement. As Director of Outbound Sales, Dilani builds world-class sales development teams and partners with regional sales leaders to execute cross-functional enterprise demand generation. She collaborates with third-party SDR companies to exceed target leads and works with Revenue Ops and Sales Enablement to train SDRs and continuously refine workflows for enhanced demand generation efficiency. In her role as Director of Sales Enablement, Dilani focuses on increasing deal conversion rates by improving buyer engagements, driving organizational alignment, and improving the overall efficiency and effectiveness of the sales force. Through gap analysis of current skills, processes, knowledge, and tools, she works with the sales leadership team to identify strengths and areas for development and implements the development, delivery, and training of effective sales playbooks. Dilani also helps create development programs for account managers to ensure they have the skills, knowledge, processes, and tools required to lead their sales teams effectively.
06 November 2024 11:00 - 11:30
Case study: The importance of rapport at every stage of the deal cycle
In today's competitive sales landscape, building strong relationships is more important than ever. This session explores the power of rapport at every stage of the deal cycle through a compelling case study. The case study will analyze a real-world sales scenario where building rapport played a pivotal role in achieving success. Through this in-depth analysis, participants will gain insights into: - The impact of rapport: Understanding how rapport fosters trust, builds connection, and ultimately influences buying decisions. - Building rapport across the deal cycle: Strategies for establishing rapport during initial connections, nurturing relationships throughout the sales process, and solidifying partnerships at the close. - Adapting cmmunication styles: Tailoring your communication style to build rapport with different customer personalities and preferences. - Active listening and empathy: The power of active listening and empathy in building trust and understanding customer needs. - Overcoming objections with rapport: Utilizing strong rapport to navigate objections and find common ground during negotiations. Join this session and learn how to cultivate genuine rapport at every stage of the deal cycle. Gain valuable insights from a real-world case study and discover how to build lasting customer relationships that drive sales success.