29 October 2026 13:30 - 14:15
Panel | Selling without borders: How enablement keeps pace with a global revenue team
Revenue teams are more distributed than ever. Reps are closing deals across time zones, cultures, and buyer expectations that vary wildly from one market to the next. Enablement was not always built for that reality.
This panel brings together leaders managing enablement across multiple regions to get into the practical realities of scaling a function globally:
• Build a program that travels well across cultures without losing its impact.
• Determine the relationship between centralised and embedded enablement.
• Measure enablement effectiveness consistently across different markets.
• Identify where AI and automation are genuinely helping distributed teams and where they are creating new gaps.