Nearly a quarter of enablement professionals cite lack of leadership buy-in as their biggest challenge, according to SEC’s Sales Enablement Landscape 2025 report, underscoring the critical need to elevate enablement’s role within organisations. Without that buy-in, enablement risks staying stuck in the shadows, missing out on the chance to drive real revenue impact and transform sales performance. This panel will explore strategies to shift sales enablement from a sidelined support function to a revenue-driving powerhouse embraced by the C-suite. Attendees will gain insights into how to influence executive leadership, frame enablement as a key business lever, and build the cross-functional trust necessary to secure ongoing investment and impact. Key takeaways: - Learn proven tactics to win leadership buy-in and position enablement as a revenue driver - Discover how to craft compelling data-driven stories that resonate with the C-suite - Understand best practices for managing up and building cross-team trust - Explore how to align enablement initiatives with broader business goals for maximum impact - Gain actionable strategies to overcome common barriers and elevate your team’s influence