Nearly a quarter of enablement professionals cite lack of leadership buy-in as their biggest challenge, according to SEC’s Sales Enablement Landscape 2025 report. Without that buy-in, enablement risks staying stuck in the shadows, missing out on the chance to drive real revenue impact and transform sales performance. This panel will explore how enablement leaders can transition from being viewed as a support function to being recognized as a critical business driver. Speakers will share how to secure and sustain leadership buy-in by aligning enablement strategies with overarching sales and business goals, customizing approaches to meet regional and product-specific needs, and quantifying ROI to prove tangible impact. Key takeaways: - Learn proven tactics to win leadership buy-in and position enablement as a revenue driver - Discover how to align enablement initiatives with sales objectives and broader business goals - Explore how to adapt and customize strategies for different regions, teams, or product lines - Understand how to quantify ROI and demonstrate measurable sales impact - Gain practical approaches to engage executives, build trust, and champion enablement from the top