Katrina
Carmela Lopez
JAPAC GTM Programs & Enablement Lead
Oracle
Originally from the Philippines and an avid traveler, Katrina is a a big advocate of diversity and inclusion in the workplace. Katrina is perpetually inspired by people and how technology can help pivot organizations & communities in contributing to a sustainable future. Katrina has 15 years of technology experience working with teams in the U.S.A. and JAPAC - spanning across Go-To-Market strategy, demand generation, business development, digital programs, alliances & channels and consulting. Currently, Katrina is learning more about growth mindset and how she can use this to unlock a bigger purpose, pursue meaningful opportunities, work well with others and take on a fulfilling personal journey built on learning & development.
07 November 2023 11:00 - 11:30
Planting seeds: Scaling growth with partner enablement
A strong partner ecosystem plays a pivotal role in reaching more customers, increasing sales conversion, and unlocking new offerings in the market. In this session, we will explore how a partner enablement playbook can drive consistent growth trajectory for organisations. Through real-world examples and actionable insights, attendees will gain a deeper understanding of how to foster mutually beneficial business partnerships, build learning paths for joint go-to-market programs and develop metrics to measure long-term success. - Word on the street: how are professionals on LinkedIn defining partner success - Find out which partner ecosystem type is suited for your organization - Develop a partner enablement framework for a win-win customer scenario - Identify key metrics to measure impact of partner enablement - Follow a checklist to kickstart partner enablement program for your organization Join us in this session as we delve into the world of partnership enablement and discover how it can be a critical ingredient to nurture and accelerate business growth.