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Katrina

Lopez-Starr

JAPAC GTM Programs & Enablement Lead

Oracle

Katrina brings over 16 years of technology experience across the US and APAC regions with expertise in Go-To-Market strategy, business development, demand generation and sales enablement. She led consumer and enterprise programs for KPMG, Microsoft, Google and tech start-ups. In her current role at Oracle Hybrid Cloud Team, Katrina collaborates with sales leaders to drive strategy, deliver impactful programs, and lead sales and partner enablement initiatives. With roots in the Philippines and a passion for travel, she is a strong advocate for diversity and inclusion in the workplace. She refers to herself as the “Curious Kat”, keen to make connections and inspired by how technology can create a more inclusive & sustainable world.

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27 October 2026 15:45 - 16:30

Roundtable Discussions: Sales enablement challenges

The old adage that “a problem shared is a problem halved” truly applies in sales enablement. This interactive roundtable offers a unique opportunity to share insights, strategies, and collective wisdom on equipping sellers for peak performance in today’s fast-paced, sales environment. How it works: Choose your table: Multiple expert facilitators will lead focused deep-dive discussions on a range of topics, giving you the opportunity to choose the table that best aligns with your interests and challenges. Engage and collaborate: Participate in focused discussions, share real-world experiences, and tackle common challenges. Takeaways you can use: Leave with actionable strategies to immediately boost seller performance. Topics include: - From Data to Decisions: The New Role of Sales Enablement - Shane Walker - The Enablement Function of 2030 - Pooja Kumar - One Size Fits All? Finding the right balance between global strategy and local execution - Caroline Goldman-Tow - From Reactive to Strategic: Building Your Priority Matrix to Deliver Revenue Outcome - Katrina Lopez - The First 90 Days: Crafting an Onboarding Experience that Sticks - Sneha Khasgiwale More coming soon..