Companies where sales reps receive more than two hours of coaching per week achieve win rates as high as 56%, according to the SEC’s Coaching 101 Playbook, highlighting the critical impact of effective coaching on sales success. But what does truly impactful coaching look like in a world increasingly driven by AI and data? Join Larah as she dives into how enablement leaders can shift their focus from quota-chasing to human-centered coaching that unlocks potential, reduces friction, and drives sustainable growth. You’ll discover how AI tools can handle repetitive tasks, freeing up time for leaders to engage deeply with their teams and cultivate lasting performance improvements. Key takeaways: - Identify the key elements of high-impact coaching that goes beyond metrics - Learn how to balance AI automation with personalized human interaction - Understand techniques to reduce distractions and build confidence in sales reps - Explore methods to increase coaching frequency without sacrificing quota focus - Gain practical tips to foster a culture that values continuous development and growth