Laura
Kightlinger
VP, Customer Success
Seismic
Laura Kightlinger is the VP of International Customer Success at Seismic, where she leads the team responsible for partnering with customers outside of North America to ensure their long-term value realisation on the Seismic platform. Prior to Seismic, Laura built the Customer Success team at Qubit from inception to 15 team members globally, and supported significant growth at DocuSign and Google. She shares her passion for Customer Success with others in the industry as a coach at Sales Impact Academy and Scalewise. Laura holds an MBA from INSEAD, and a BS Accounting from Purdue University. Outside of work, you can find her traveling the world, trying new foods, and/or participating in endurance sports, especially running and triathlon.
06 November 2023 10:15 - 10:45
Smarter enablement, better outcomes
The economic climate, the pandemic, and working from home has fundamentally changed the face of B2B buying and selling forever. With this shift, Enablement has been on the rise. Teams had to get creative to orchestrate this new motion being challenged more than ever to show results and outcomes for the business. In this session, you will learn how: - Enablement must control chaos by defining an impactful strategy that leads to outcomes - Understand the impact on an organization if Enablement is executed without a long-term strategy - And learn how Enablement drives transformation by optimizing growth across the entire GTM engine while acting as a strategic change agent