29 October 2026 15:45 - 16:30
Whose job is it anyway: Getting enablement, marketing, and RevOps to actually work as one
Cross-functional alignment is one of the most talked about priorities in revenue teams and one of the hardest to actually achieve.
This session brings go-to-market practitioners together in an open, facilitated discussion to get honest about where the joins between functions break down, what it costs when they do, and what genuinely moves the needle when collaboration works.
Expect real perspectives, unscripted tension, and at least one moment where the room recognises itself.