82% of sales leaders believe that enablement content and delivery must significantly change to meet revenue goals by 2027, according to Gartner’s 2025 Leadership Vision for Sales Enablement Leaders - a clear signal that traditional approaches are no longer enough. This session will explore how enablement professionals can adopt a revenue-first mindset while still bringing their unique value to the sales ecosystem. Focusing on the art of speaking sales’ language without compromising strategic enablement thinking,Tyler and Richard will unpack the formula for creating content, training, and communications that resonate with reps and drive performance at the frontline. Key takeaways: - How to bridge the communication gap between enablement and sales for stronger alignment - Practical ways to tailor enablement content to the way reps sell—not just how teams want them to - A repeatable framework for blending strategic enablement insight with sales urgency - Techniques for gaining buy-in and adoption by “talking sales” without diluting your impact - Real-world examples of enablement initiatives that delivered measurable frontline results - Signals to watch for when your current enablement approach is no longer fit for purpose