The future of sales belongs to organizations that align people, platforms, and performance with purpose. In this session, Abi shares how Staples Canada (a national B2B sales organization) is evolving to support a more technology enabled and AI augmented seller. This is not a story of disruption for its own sake. It is a practical look at how disciplined platform strategy, thoughtful design, and field centric execution can drive real transformation at scale. Whether you are modernizing your tech stack or rethinking how sellers engage customers, this session offers strategic guidance for turning vision into velocity.