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Ashton
Williams
Director, SMB Enablement
Salesforce
Ashton Williams is the Director of SMB Enablement for the Americas at Salesforce, where she helps go-to-market teams build the skills, strategy, and confidence to succeed in a fast-changing market. Drawing on her background in sales, leadership, and enablement across both startups and enterprise businesses—including her time as Director of Enablement at Slack—she’s passionate about creating programs that truly drive performance and growth. Ashton is an active mentor and avid learner, and when she isn’t working, you’ll find her perfecting a recipe or lost in an audiobook.
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12 November 2026 09:45 - 10:30
Workshop: What CROs actually want from enablement
If your CRO left the room right now, could you say exactly what they need from your function in the next two quarters? With average CRO tenure sitting at just 17 to 18 months, the goalposts move faster than most enablement strategies can adapt. Ashton runs this as a workshop rather than a straight talk, working through the specific asks CROs make of enablement leaders alongside tactical takeaways attendees can apply immediately, leaving room to test the material against their own org structure in real time. Key takeaways: - The recurring asks CROs make of enablement that most leaders miss - How to translate short CRO tenure into a strategy that survives leadership turnover - A practical framework to test your own function's alignment with current CRO priorities