Ashton Williams is the Director of SMB Enablement for the Americas at Salesforce, where she helps go-to-market teams build the skills, strategy, and confidence to succeed in a fast-changing market. Drawing on her background in sales, leadership, and enablement across both startups and enterprise businesses—including her time as Director of Enablement at Slack—she’s passionate about creating programs that truly drive performance and growth. Ashton is an active mentor and avid learner, and when she isn’t working, you’ll find her perfecting a recipe or lost in an audiobook.