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Helen
Waite
Principal, Product Marketing
Mindtickle
Helen is a Principal, Product Marketing at Mindtickle and leads GTM messaging, research, and product evolution for Mindtickle's revenue enablement solutions. As a seasoned product marketer, Helen excels at positioning and messaging the value of Mindtickle as well as developing a deep understanding of enablement and revenue leaders to better serve their needs through technology. Helen has a rich product marketing background in healthcare and ecommerce SaaS startups as well as traditional marketing in government tech. When she's not evangelizing Mindtickle, she is likely spoiling her two rescue pups or trying her hand at the new fad sport (pickleball anyone?)
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20 November 2024 11:30 - 12:00
Modernizing your sales process for 2025
Join Amanda Anderson, Sales Enablement Program Manager at Archer Technologies and Helen Waite, Director of Product Marketing at Mindtickle for a fireside chat on revamping sales processes to meet the demands of today’s buyers. Learn how Archer Technologies is tackling rebuilding their sales motion by involving key internal stakeholders throughout the process as well as taking an external buyer-centric approach. Anderson will cover how they are: - Rebuilding the sales motion including pre and post-sales integration for a seamless customer journey - Defining and reinforcing the foundations of Sales Excellence at Archer - Incorporating the buyer and their goals at each stage - Implementing the new process to their global field team Don’t miss this opportunity to stay ahead of the curve and modernize your sales process for 2025.