Jessica Sharafi believes that great sales enablement sits at the intersection of strategy, technology, content, and people. As Senior Director, Sales Enablement at National Bank Investments, she leads national initiatives that equip advisors and sales teams with the knowledge, tools, and experiences they need to deliver exceptional client outcomes. Throughout her career, Jessica has built and scaled enablement functions focused on onboarding, training, communications, and advisor engagement. She is known for translating complex business strategies into practical, high-impact programs that drive adoption, accelerate readiness, and support growth. Beyond her day-to-day role, Jessica is a passionate advocate for leadership development and organizational culture. A frequent speaker and mentor, she enjoys sharing insights on sales enablement, change management, employee engagement, and the power of building communities that inspire action.