Every enablement leader eventually hits the same wall: the business keeps growing, but the team doesn't. Budgets tighten, expectations rise, and the old answer of "just hire more" stops being an option. This fireside chat brings together two leaders who've answered that problem in different ways, one by building capability instead of headcount, the other by scaling a sales enablement function into a full revenue enablement remit. Rather than a scripted back and forth, the session is built around the practical trade offs both speakers made along the way: what they stopped doing, what they automated, and where AI genuinely replaced manual work versus where it just moved the bottleneck. Key takeaways: - How to reframe a flat headcount budget as a capability problem, not a resourcing problem - Where AI has (and hasn't) meaningfully reduced manual enablement work - What "revenue enablement" actually means in practice versus title inflation