If AI has changed how buyers research, compare, and decide, why are so many enablement teams still training reps on methodologies built for a pre-AI buying process? That's the question this session sits with. Marie-france takes a critical look at the end-to-end buyer's journey through that lens, examining which parts of established sales methodology still hold up and which need rethinking. Key takeaways: - Where AI has most changed buyer behavior in ways enablement hasn't caught up to - Which parts of legacy sales methodology are worth keeping, and which aren't - A practical checklist for auditing your own methodology against how buyers behave today