For years, sales enablement has struggled with a perception problem. While organizations continue to invest heavily in onboarding, training, coaching, content, and technology, enablement leaders are increasingly being asked the same question: "How do we know it's working?" In this session, Tammy Fraser shares how sales enablement teams can move beyond participation rates, completion metrics, and satisfaction surveys to demonstrate tangible business impact. Drawing on practical experience and established evaluation methodologies, including the Kirkpatrick Four Levels and Phillips ROI framework, Tammy will explore how organizations can connect enablement initiatives to behavioral change, sales performance improvement, and business outcomes. Attendees will learn how to build a measurement strategy that executives care about, identify meaningful success metrics, and communicate results in a way that elevates the role of enablement within the organization. Whether you are building a new enablement function or looking to strengthen executive support for existing programs, you will leave with actionable ideas and practical tools to help position sales enablement as a true revenue driver.