What if the strongest GTM strategy isn’t created in a boardroom, but discovered in the field? This fireside chat explores how enablement can become the critical link between sellers and strategic decision-makers. By capturing real objections, win/loss signals and customer language, enablement can influence how products are positioned and how messaging lands in competitive markets. We’ll discuss how leading teams are feeding frontline insight back into Product Marketing and GTM, creating a constant loop between what’s intended and what actually resonates. Key takeaways - How to systemise seller feedback and win/loss insight into GTM decisions - Partnering with Product Marketing to refine messaging based on real buyer reactions - Turning enablement into a strategic feedback engine, not just a delivery channel