Amy Farr is a seasoned product marketing and proposition management leader with a proven track record in driving successful SaaS and B2B service propositions. Her expertise spans across businesses of all sizes—from small enterprises to large corporations—as well as industry-specific markets, including accounting firms. With deep experience in product marketing, messaging, and positioning, Amy has played a strategic role in product enhancement and development, ensuring market-aligned solutions that drive adoption and growth. She has successfully launched propositions across diverse geographies and industries, leveraging her ability to craft compelling narratives that resonate with customers. Amy holds a Bachelor of Laws from Victoria University of Wellington, New Zealand, and currently operates out of London, England. Passionate about innovation and customer-driven strategies, she thrives at the intersection of product, marketing, and business growth.