Sales kickoff is the biggest enablement moment of the year, and often the most expensive. Reps fly in, sit through back-to-back keynotes and leave fired up. By March, most of it is forgotten. It doesn't have to be that way. This hands-on workshop brings enablement leaders together to swap what's worked at their SKOs, and what hasn't. You'll work in small groups on the parts that matter most: agenda design, keeping reps engaged and following through after the event. You'll leave with ideas to drop straight into your next SKO plan, plus people to call when planning gets hard. Key takeaways • Agenda formats that keep reps engaged past day one • How to build SKO follow-up that keeps key messages alive through Q1 • Ways to measure SKO success that go beyond the post-event survey