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Chinonso
Ndimantang
Vice President, GTM Strategy & Enablement, Merchant Services
J.P. Morgan
With over 10 years of experience in B2C and B2B marketing across technology, financial services, and non-profit sectors, Chinonso is a marketing and product leader who combines strategic thinking, data-driven insights, and storytelling skills to deliver value to customers and stakeholders. Currently at JP Morgan, Chinonso leads go-to-market (GTM) strategy and sales enablement for the Merchant Services business of the Bank. In this role, she's driving end-to-end GTM strategy execution by leading collaborations with product, sales and marketing teams to align product positioning, pricing and packaging with global commercialization and revenue targets. Previously, a Senior Manager of Product Marketing at Salesforce, Chinonso led the global industry GTM strategy, messaging, and positioning for MuleSoft in Banking, influenced the product and solutions roadmap and enabled sales and field teams with demand gen and brand awareness assets to support closing deals. Chinonso also drove joint GTM motions with other Salesforce clouds, Tableau, Slack, ISV/SI partners, as well as external stakeholders in the Banking and Payments vertical.
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28 January 2026 15:30 - 16:00
Fireside chat: The GTM loop - using seller insight to sharpen positioning and messaging
What if the strongest GTM strategy isn’t created in a boardroom, but discovered in the field? This fireside chat explores how enablement can become the critical link between sellers and strategic decision-makers. By capturing real objections, win/loss signals and customer language, enablement can influence how products are positioned and how messaging lands in competitive markets. We’ll discuss how leading teams are feeding frontline insight back into Product Marketing and GTM, creating a constant loop between what’s intended and what actually resonates. Key takeaways - How to systemise seller feedback and win/loss insight into GTM decisions - Partnering with Product Marketing to refine messaging based on real buyer reactions - Turning enablement into a strategic feedback engine, not just a delivery channel