Head of Sales Excellence
Spirax Group
Craig Upton, MBA, is a results-driven sales management and commercial excellence leader with a proven track record of building high-performance teams, implementing sales systems, and driving double-digit revenue growth across industrial, technology, and infrastructure markets. As Global Director of Commercial Excellence for Spirax Sarco’s Electric Thermal Solutions (ETS) Group, he leads sales excellence initiatives across global brands including Chromalox, Vulcanic, Thermocoax, and Durex Industries, designing and deploying commercial frameworks that align teams across the Americas, EMEAI, and APAC.
Previously, he led national and regional sales organizations at Crown Castle International, S.G. Morris (Applied Industrial), and Ritter Tech (MCE Automation), consistently delivering revenue growth, margin expansion, and significant operational efficiencies.
Raised on a 300-acre beef farm in rural Western Pennsylvania, Craig brings a grounded, hands-on work ethic and an appreciation for operations, resource management, and accountability to every role he takes on. He holds an MBA from Penn State’s Black School of Business and a BS in Civil Engineering from Penn State University Park.
Outside of work, Craig is a devoted husband to his PhD-educated wife Kristin (Organizational Leadership) and a proud father of two young children, as well as an avid golfer and bourbon enthusiast—interests that reflect his appreciation for precision, continuous improvement, and craftsmanship.