Every go-to-market team says it wants alignment. Few agree on who should lead it. Sales, marketing, RevOps and customer success each see their own piece of the customer journey, but rarely the whole thing. Enablement does, because it already works with every one of them. This panel of enablement leaders will share how they went from supporting GTM teams to leading how those teams work together. They'll walk through the shared definitions, joint planning and cross-team programs they now run. And they'll be honest about winning buy-in from leaders who outranked them. Key takeaways • How enablement can own shared definitions across teams, from ICP to qualified opportunity • A playbook for cross-functional programs that sales, marketing and CS all show up for • How to win buy-in from GTM leaders when you don't run their teams