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Dick
Dunkel
VP of Revenue Enablement
Altana Technologies
Dick Dunkel is the vice president of revenue enablement at Altana Technologies, the network for trusted trade. Dick has over 20 years of enterprise sales experience (PTC, Corio, IBM, SAP) leading sales teams, delivering innovative technology solutions and unlocking business value for large enterprises. For the past 10 years, Dick has focused on building high-performing sales enablement programs (Sprinklr, Celonis, Cloudera and now Altana). Dick is best known as the creator of the well-known sales qualification framework MEDDIC, coined in 1996 during his time at PTC. Dick and his wife Carolyn live outside of Philadelphia, in West Chester, PA.
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27 January 2027 15:30 - 16:15
Panel discussion: Completion rates don't close deals
Your CRO doesn't care how many reps finished the course. They care about win rates, ramp time and deal size. Yet most enablement teams still report on attendance and completions, then wonder why their budget is the first to go. The gap isn't effort. It's the scoreboard. Our panel of enablement leaders will share how they tied their programs to the numbers leadership already tracks. They'll walk through the metrics they dropped, the ones they kept and the conversations that got them into forecast reviews. Expect real examples, including the programs that failed to shift a single number and what they learned. Key takeaways • How to pick the two or three business metrics your work will be judged on • A simple way to link a program to revenue without a data science team • How to present results so leadership asks for more, not less