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Hedi
Traup
Global Leader, Go To Market Enablement, Change Management, and Communications
Amazon Business
Hedi is an experienced leader with a strong track record in the information technology and professional services industries. She has successfully built global programs from the ground up, spanning training and people development, coaching, business transformation and change adoption, internal communications, and strategic planning. Known for her ability to drive impact across complex organisations, Hedi brings a strategic, scalable approach to developing teams and enabling business success.
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28 January 2026 11:15 - 11:45
Fireside chat: How data earns enablement a voice in the boardroom
Why do some enablement leaders get invited into strategic conversations while others stay tactical? The difference is data. This fireside chat explores how partnering with RevOps and owning key revenue metrics transforms enablement from a support function into a strategic voice. We’ll unpack real examples of how data on win rates, ramp, and deal velocity shapes decision-making, influences headcount and budget, and secures credibility with CROs and CFOs. It’s not about building dashboards - it’s about earning influence. Key Takeaways - Beyond content consumption and LMS reports - Linking enablement to pipeline, productivity and performance - Using evidence to shape GTM strategy, not just support it