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Jason
Wolfson
Vice President, Product Marketing & Enablement
Skai
Jason is a vivacious and tenacious senior marketer known for his strategic thinking, innovation, and highly organised work ethic. He has an uncanny ability to operate both autonomously and collaboratively, backed by strong leadership skills. With proven experience in stewarding marketing visions that drive awareness, consideration, and growth while minimising churn, he brings a diverse skill set spanning strategy, thought leadership, business development, and digital advertising. Jason is continuously driven by a desire to expand his toolkit and grow as a leader within the marketing industry.
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28 January 2026 15:30 - 16:00
Fireside chat: The GTM loop - using seller insight to sharpen positioning and messaging
What if the strongest GTM strategy isn’t created in a boardroom, but discovered in the field? This fireside chat explores how enablement can become the critical link between sellers and strategic decision-makers. By capturing real objections, win/loss signals and customer language, enablement can influence how products are positioned and how messaging lands in competitive markets. We’ll discuss how leading teams are feeding frontline insight back into Product Marketing and GTM, creating a constant loop between what’s intended and what actually resonates. Key takeaways - How to systemise seller feedback and win/loss insight into GTM decisions - Partnering with Product Marketing to refine messaging based on real buyer reactions - Turning enablement into a strategic feedback engine, not just a delivery channel