27 January 2027 10:00 - 10:30
Signing a partner is easy. Getting them to sell is the hard part.
You've signed resellers, distributors and referral partners. On paper, that's a bigger sales force with no extra headcount. In practice, many partners never close a deal: they're juggling dozens of vendors, and yours is the hardest to learn. Partner enablement is how you change that.
This session breaks down the strategies that get partners selling faster, and keep them selling. You'll see how to build onboarding with early wins, certification partners actually value and content they can rebrand and use the same day. You'll also learn how to tier your program so your most committed partners get the most support, and how to track what's working.
Key takeaways
• An onboarding path that shortens a new partner's time to first deal
• How to tier training, certification and support by partner commitment
• The metrics that link partner enablement to partner-sourced revenue