28 January 2026 12:15 - 12:45
Training for the Buying Process, Not Just the Sales Process
As buying processes become more complex, traditional sales training alone is no longer enough to move deals forward. Enablement leaders are being asked to improve deal momentum, align multiple stakeholders, and increase pipeline conversion, yet many programs are still built primarily around seller motions rather than buyer decision-making.
This session introduces the shift toward Buyer Enablement and explores how enablement teams can design training and onboarding around how buyers actually make decisions, not just how sellers are trained to sell. Attendees will learn how leading enablement organizations are reframing their programs to support buyer alignment, navigate internal decision friction, and help sellers guide prospects through uncertainty and risk.
Designed to be both practical and strategic, this session will help enablement professionals rethink how they structure onboarding, training, and coaching to better support real-world buying dynamics. Participants will leave with clear, actionable ideas for building buyer-centered enablement programs that accelerate deal momentum and perform in today’s multi-stakeholder buying environments.