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Madeleine
Wise
Head, GTM Enablement Global Programs
LinkedIn
Madeleine is an accomplished go-to-market enablement leader with extensive experience shaping global programs across sales and talent solutions. Currently Director of GTM Enablement Global Programs at LinkedIn, she has led strategic initiatives that upskill teams, drive field readiness, and align enablement to business priorities at scale. Throughout her tenure at LinkedIn, she has held key leadership roles, including Head of GTM Enablement for North America and Global Programs, where she partnered cross-functionally to deliver impact through skill development, coaching frameworks, product launch readiness, and enablement operations. Prior to LinkedIn, Madeleine led commercial enablement at Flexera, where she supported the CRO in executing a new go-to-market strategy - building sales messaging, rolling out methodology and coaching programs, and designing onboarding experiences for new hires. With a background in building high-performing programs and teams, Madeleine is passionate about creating scalable enablement that drives productivity, clarity, and confidence across the revenue organisation.
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27 January 2027 14:00 - 14:30
Can AI make every rep a top performer?
Your best reps already know what to say, when to follow up and which deals to walk away from. The rest are learning the hard way, one lost deal at a time. AI can now close part of that gap by spotting coaching moments in calls, drafting deal prep and giving feedback between one-on-ones. But only if you point it at the right problems. This session shows where AI is saving sellers time and speeding up their development today. You'll see practical uses across call coaching, deal prep and skills practice. You'll also hear where AI falls short, and where a human manager still matters most. Key takeaways • Where AI saves reps the most time in a typical week • How to use AI for coaching and practice without sidelining managers • A checklist for picking AI use cases your reps will actually adopt