Principal, Sales Enablement
Toast
Margaret Long Hatfield is a Principal II Sales Enablement Manager at Toast, where she owns the end-to-end strategy, design, and execution of enablement programs supporting the Customer Growth sales team, and supports initiatives across the broader sales organization. She began her career as a professional chef and later taught in a professional culinary arts program, building curriculum and coaching students one by one.
As an early Toast customer, she ran a hospitality business on Toast for 3 years. In 2022 she joined Toast as a territory account executive, selling to operators like the one she had been, and moved into enablement the following year. Margaret has been the chef, the teacher, the operator, and the rep, and now builds the programs that train the people who sell to the person she used to be.