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Sara
Kleiman
Senior Director of Sales & Partner Enablement
Automation Anywhere
Sara Kleiman is a seasoned sales and marketing leader with deep expertise in building enablement strategies that drive revenue growth and empower go-to-market teams. She currently serves as Senior Director of Sales & Partner Enablement at Automation Anywhere, where she leads initiatives to align sales, partners, and customer success around a technology-led, AI-driven approach to scaling performance. Prior to joining Automation Anywhere, Sara held enablement and marketing roles at Dell, Salesforce, and AWS. With a background in product marketing, sales strategy, and enablement, Sara has developed and led programs that improve seller effectiveness, accelerate onboarding, and create lasting customer value. Known for her ability to connect strategic vision with practical execution, she is passionate about leveraging digital learning, tools, and insights to help sales teams thrive in a rapidly evolving market. When she’s not building enablement or marketing strategies, Sara can be found walking her dachshund around the city, planning her next adventure, or trying out new recipes in the kitchen. She also enjoys staying active in the gym and has a passion for fashion!
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28 January 2026 15:30 - 16:00
Fireside chat: The GTM loop - using seller insight to sharpen positioning and messaging
What if the strongest GTM strategy isn’t created in a boardroom, but discovered in the field? This fireside chat explores how enablement can become the critical link between sellers and strategic decision-makers. By capturing real objections, win/loss signals and customer language, enablement can influence how products are positioned and how messaging lands in competitive markets. We’ll discuss how leading teams are feeding frontline insight back into Product Marketing and GTM, creating a constant loop between what’s intended and what actually resonates. Key takeaways - How to systemise seller feedback and win/loss insight into GTM decisions - Partnering with Product Marketing to refine messaging based on real buyer reactions - Turning enablement into a strategic feedback engine, not just a delivery channel