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Tom
Riley
Director, Sales Enablement
TCP Software
Tom is a sales enablement, training and readiness leader who has built enablement teams, programmes and infrastructure for Fortune 500 and private equity-backed SaaS companies in the US and internationally. His work also covers wider go-to-market and growth strategy, so he works closely with Sales, Operations, Product, Marketing, Technology and HR leaders to keep everyone focused on the same company goals. He reports into the C-suite and helps shape its strategy, mainly working with CEOs, CROs and CSOs.
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27 January 2027 14:30 - 15:00
See the problem before your CRO does: Becoming the advisor leadership calls first
Too many enablement teams work like a help desk. A leader spots a problem, files a request and enablement builds a fix, usually a quarter too late. The teams leadership trusts most work the other way around. They see the problem coming and show up with a plan. This session is about playing further down the field. You'll learn to read the signals in pipeline data, win-loss reviews and rep feedback that point to next quarter's problems. Then you'll learn how to bring those findings to leadership in a way that gets heard, and acted on. Key takeaways • The early signals that flag a problem before it hits the forecast • How to frame a recommendation so executives act on it • Habits that build influence with leadership when you don't have the title