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Tutku
Govsa
Sales Enablement Lead
Komline
Tutku is a digital transformation leader with more than 25 years' experience turning operational requirements into digital solutions across a range of industries. He has set the vision, roadmap and strategy for customer-facing technology at multinational companies, and has led strategic CRM and CPQ transformations from plan to delivery. That work has made operations more efficient and raised customer satisfaction. He specialises in product implementation and in managing the change that comes with digital transformation.
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27 January 2027 11:00 - 11:30
Case study | The hours AI won back for our sales team
Every sales tool now claims to have AI inside. Few teams can show what it did to their numbers. In this case study. Tutku shares the full story of rolling out AI across Komline's sales team, from the first pilot to company-wide use. The wins, the awkward moments and what they'd do differently. You'll see which tasks they handed to AI first, and why. You'll hear how they won over skeptical reps, and what happened to the hours spent on admin, call prep and follow-up. Most importantly, you'll see the before-and-after numbers that convinced leadership to keep investing. Key takeaways • Which sales tasks to hand to AI first for the fastest time savings • How to win over reps who don't trust the tool • How to measure AI's impact so the results hold up in a budget review