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21

: hours :

41

minutes

56

left until ticket prices rise by €300

May 26 & 27, 2027
Amsterdam

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Check out the agenda below to plan your day. Your ticket also unlocks access to our co-located tracks - from customer success to product marketing, you're welcome to drop into other sessions and

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May 26 & 27, 2027
Amsterdam

Sales Enablement Summit

Agenda
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Testimonials
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Move from activity metrics to revenue credibility. Measure what actually matters to execs, build CRO confidence without over-promising and report with clarity when attribution is messy and shared.

Prove impact to your CRO

Product Marketing Manager

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Avoid months of trial-and-error - hear what's really working when it comes to automating busywork, scaling coaching, and turning AI into your enablement co-pilot.

Skip the AI guesswork

Product Marketing Manager

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Break down silos and foster alignment. Master the art of influencing seller behaviour, revenue outcomes, and cross-functional decisions when you don't own sellers, product, or messaging.

Influence without authority

Product Marketing Manager

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Design programs that align to buyer journeys, not internal sales funnels. Support sellers to go beyond traditional engagement, reduce friction and prioritise trust-building and credibility.

Buyer-centric enablement

Product Marketing Manager

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Build ruthless prioritisation frameworks - learn how high-performing teams scale impact without increasing headcount and maintain credibility by saying no to requests that don't move revenue.

Protect strategic capacity

Product Marketing Manager

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Turn learning into action. Use the power of data to identify skill gaps, optimise training programs, and enhance rep performance. Discover how to reinforce best practise long after the training ends.

Drive behaviour change

Product Marketing Manager

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Aligning strategy and execution: The RevOps and enablement playbook

Viktor Mach, VP, Global Revenue Enablement, SAP

Building your enablement team into a strategic powerhouse

Katherine Young, Director, Sales Enablement, Worldline Global

Karolina Janus, Global Lead, Regional Enablement & Onboarding, Uber

Susann Knobloch, Senior Manager, Global Alliances & Enablement, Iron Mountain

Training isn’t enough: How to drive lasting behaviour change in sales teams

Henk Honders, EMEA Sales Trainer & Enablement Lead, Axis Communications

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Join your peers and learn to influence without authority, prove strategic value in revenue terms, and build for long-term effectiveness (while managing short-term firefighting and executive skepticism).

As scrutiny increases, don't just settle for making enablement better, learn to make enablement matter:

- Tie every initiative to revenue outcomes leadership care about

- Prove impact on pipeline, win rates, and expansion

- Turn managers into consistent, high‑impact coaches

- Deploy AI that actually simplifies execution & delivers tangible efficiency

- Learn what’s working from leaders who are already doing it

You’re already on the hook for strategic impact. This is where you get the playbook, and the network, to deliver it.

Amsterdam
May 26 & 27, 2027

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