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Event starts in:
9

days :

21

: hours :

21

minutes

31

until early bird rates end

May 15 & 16, 2025
Postillion Hotel & Convention Centre Amsterdam
9 Paul van Vlissingenstraat
Amsterdam

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What's on
May 15
May 16
May 15
May 15
08:00
Networking and exhibition
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Three clicks to excellence: Scaling enablement in complex organizations
Anna Borbotko, Sales Enablement Lead (B2B), TomTom
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09:45
Main stage
Making enablement’s value undeniable: rethinking ROI metrics
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10:15
Main stage
Coaching sales success: The multiplier effect of enablement-driven leadership
Britta Lorenz, Founder & Enablement Expert
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10:45
Networking and exhibition
Networking and coffee break
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11:15
Main stage
Panel: The enablement playbook for a unified go-to-market strategy
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12:00
Main stage
Maximizing AI: Real-world use cases, ROI, and efficiency boosts
Mithun Hariharan, Enterprise Sales Operations & Enablement Lead, Verizon
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12:30
Main stage
Sales evolves again: The AI-human intelligence partnership
Tjeerd Veninga, Former Director, GTM and Sales Enablement
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13:00
Networking and exhibition
Lunch break
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14:00
Networking and exhibition
Roundtable discussions: Strategic problem solving
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15:00
Main stage
Training isn’t enough: how to drive lasting behaviour change in sales teams
Henk Honders, EMEA Sales Trainer & Enablement Lead, Axis Communications
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15:30
Networking and exhibition
Networking and coffee break
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16:00
Main stage
Panel: More tools, more problems? How to simplify your tech stack with AI
Sneha Mittal, Sales Enablement & Marketing Communications Lead, Philips
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16:45
Main stage
Closing discussions
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17:00
Networking and exhibition
Happy hour sponsored by Sales Enablement Collective
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May 16
08:00
Networking and exhibition
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:30
Main stage
Earning a seat at the table: how enablement can influence the C-suite
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10:00
Main stage
Panel: Making enablement and PMM collaboration seamless
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10:45
Networking and exhibition
Networking and coffee break
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11:15
Main stage
Making better enablement decisions: what data to track, trust, and act on
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11:45
Main stage
How to make enablement initiatives stick (and avoid initiative fatigue)
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12:15
Main stage
Powering partner success: how to enable, engage, and drive partner-led growth
Susann Knobloch, Senior Manager, Partner Alliances Northern Europe, Iron Mountain
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12:45
Networking and exhibition
Lunch break
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13:45
Main stage
Fireside chat: Why enablement’s true impact extends far beyond the classroom
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14:15
Main stage
Becoming an enablement leader that sales (and leadership) can’t ignore
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Cultivating a high-performance sales culture through nurturing accountability

Enno van Kersen, Sales Enablement Lead, Ford Pro

Building your enablement team into a strategic powerhouse

Felix Dumitrica, Director of Revenue (GTM) Enablement, Pleo

Increasing efficiency through leveraging data-driven decision making

Adrianna Wisniewska Senior Sales Enablement Program Manager Uber

Satu Nuoramo Senior Sales Enablement Manager EMEA Zoom

Ben Gibbons Director, EMEA Sales & Partner Performance Databricks

Get tickets for this

years summit

Enablement today is no longer about alignment - it’s about action. It’s time to deliver enablement strategies that drive measurable outcomes, equipping your sales teams with scalable, effective, and future-ready tools and insights.

Join your sales enablement community in Amsterdam for two days of networking, learning, and collaboration. Together, you’ll:

➔ Master onboarding, training, and GTM alignment to overcome your toughest enablement challenges.
➔ Validate your strategies with cutting-edge tools, techniques, and frameworks shared by industry leaders.
➔ Build connections with some of the most influential enablement professionals in Europe’s hub of innovation.

Amsterdam
May 15 & 16, 2025

Register now

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