Speakers Agenda Why attend Partners Venue

Locations ▼

Get invited

Partnerships with us

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Anna

Borbotko

Sales Enablement Lead (B2B)

TomTom

Anna Borbotko is a product marketing & enablement leader with a passion for scaling and growing teams in these 2 domains. The past 9 years in B2b tech , Anna has worked in various industries and companies of all sizes. Her enthusiasm for product marketing is matched only by her obsession with sales, which has naturally led her to embrace enablement as a crucial part of her career. For the past 2 years, Anna has been building and leading a central enablement team at TomTom from the ground up. With her team, Anna is focusing on equipping sales teams with the tools and resources they need to sell confidently and effortlessly. A natural storyteller, Anna loves sharing her insights and experiences. She is often invited to speak at events, appear on podcasts, and contribute thought leadership through her Product Marketing Pulse newsletter and LinkedIn feed

Button

15 May 2025 09:15 - 09:45

Three clicks to excellence: Scaling enablement in complex organizations

Sales enablement can feel overwhelming - too many tools, endless demands, and misaligned processes. In this keynote, Anna will share how TomTom are simplifying, streamlining, and scaling enablement in a B2B tech environment. You’ll hear how they are aligning diverse sales teams, cleaning up chaos and shifting from being a training factory to becoming a strategic partner. At the heart of it all is the “3-Click Rule,” a simple yet powerful principle to ensure sales teams get what they need, fast. Expect ‘blood sweat and tears’ stories and practical tips to help you scale enablement and drive long-term success.