Anna Borbotko is a product marketing & enablement leader with a passion for scaling and growing teams in these 2 domains. The past 9 years in B2b tech , Anna has worked in various industries and companies of all sizes. Her enthusiasm for product marketing is matched only by her obsession with sales, which has naturally led her to embrace enablement as a crucial part of her career. For the past 2 years, Anna has been building and leading a central enablement team at TomTom from the ground up. With her team, Anna is focusing on equipping sales teams with the tools and resources they need to sell confidently and effortlessly. A natural storyteller, Anna loves sharing her insights and experiences. She is often invited to speak at events, appear on podcasts, and contribute thought leadership through her Product Marketing Pulse newsletter and LinkedIn feed