Revenue is a team sport across marketing, SDRs, AEs, CS, and partners - but the customer only experiences one journey. This session explores how enablement can connect the dots across the full revenue cycle, ensuring consistent messaging, handoffs, and value delivery. We’ll focus on where enablement can have outsized impact in smoothing friction and driving expansion. What you'll leave with: - A mapped view of your end‑to‑end revenue cycle and where misalignment or friction is costing you revenue. - Ideas for cross‑functional plays (e.g., lifecycle messaging, handoff rituals, shared success plans) that improve the customer experience. - Guidance on ownership and governance so enablement can coordinate across functions without becoming a bottleneck.