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Britta

Lorenz

Founder & Enablement Expert

Britta Lorenz, Customer Experience & Enablement Lead at Growth Matters International and Founder of BeHuman, specializes in enhancing sales execution and unlocking human potential. She is adept at boosting sales team performance with over 15 years of experience in B2B sales and advising companies like SAP AG, Fujitsu, and Siemens Grid Software. At Growth Matters Intl., Britta helps organizations embed practical sales disciplines for sustainable business growth, underpinned by the belief that no amount of training, no amount of consulting, and no amount of enablement will have any sustainable impact on sales performance without an investment into Sales Management. Connect with Britta to elevate your sales execution, empower your managers, and liberate growth—where excellence is assured in every stride.

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15 May 2025 10:15 - 10:45

Coaching sales success: The multiplier effect of enablement-driven leadership

Did you know that 65% of sales managers say they feel unprepared to lead their teams effectively? Managers stand at the crucial intersection of strategy and execution, yet many are left without the tools they need to truly drive performance. The pain is clear: sales managers often struggle with coaching, leaving valuable potential untapped and revenue growth stunted. Sales enablement shouldn’t just equip teams with knowledge, it should transform leadership into a driving force for sustained success. This session offers the solution. We’ll arm you with the 3Cs of enablement leadership, Clarity, Cadence, and Coaching - a tried-and-true framework that turns sales managers into force multipliers.