When organisations go through M&A, most eyes are on the deal, the strategy, the numbers. Sales enablement? Often an afterthought, assumed to be something you “loop in later” once the ink is dry. But that’s a costly misconception. In reality, sales enablement plays a pivotal role in navigating the complexity of M&A, from aligning messaging and onboarding acquired teams, to keeping sales productive through uncertainty, to driving cultural cohesion across go-to-market functions. In this fireside chat, we’ll explore: - Why involving enablement early is a strategic advantage (not a nice-to-have) - How to equip sales and CS teams to sell with confidence during change - Lessons learned from real-world integration efforts — what worked, what didn’t - The cross-functional partnerships that make M&A enablement successful