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Charlotta
Björk Danielsen
Senior Sales Enablement Manager
Slack
Charlotta has a passion for storytelling and an entrepreneurial spark. She measures her success by how she keeps the spark alive and pass it on to others. As a Sales Enablement Lead at Slack, Charlotta empowers their EMEA sales team to connect with customers through compelling and relevant stories. Charlotta has over 5 years of experience in sales and sales enablement, with a focus on digital marketing and social selling.
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28 May 2025 15:30 - 16:00
AI‑native enablement: Rewiring content, coaching, and onboarding for an agentic future
Most enablement teams are bolting AI onto old workflows. AI‑native enablement flips that: it embeds AI throughout everything, from call analysis and content retrieval to onboarding pathways, so your programs can be redesigned around AI, not retrofitted to it. In this advanced session, we’ll examine: - How to structure content and knowledge so AI agents can reliably retrieve, remix, and contextualise it for specific deal situations and personas. - Building AI‑driven coaching systems where managers focus on judgment and strategy, while agents handle pattern spotting, feedback prompts, and personalised practice. - Designing adaptive onboarding and continuous learning loops where AI sequences learning based on real activity, performance data, and role nuance.