Stop being a support function and start being a strategic necessity. To succeed, field enablement must drive real impact for its primary customer: the sales leader. This session introduces a proven 4-pillar framework that bridges global strategy and local field needs: - Human foundation: Build high-performing “teams of teams” to foster trust, healthy challenge, accountability, and shared goals. - Pipeline: Tailor enablement to market maturity - focus on account retention strategies in mature markets and hyper growth mindset in emerging markets. - Winning strong: Apply rigorous methodologies to key opportunities, boosting deal execution and close rates. - Developing people: Prioritise continuous growth for sellers and sales leaders.