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Enno
van Kersen
Sales Enablement Lead
Ford Pro
Enno Van Kersen is the Sales Enablement Lead at Ford Pro. With a rich background in sales and marketing, he now spearheads innovative strategies to elevate Ford's sales team. Enno's expertise lies in developing targeted sales enablement programs, driving revenue growth, and staying at the forefront of industry trends.
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29 May 2026 10:15 - 10:45
Reinventing ourselves to stay relevant under corporate pressure
When executive leadership changes and corporate structures shift, enablement teams often find themselves in the crossfire. This session is about navigating that pressure, the realities of leading a global function, and the conscious reinvention of your team - and your own career. Using a four-year journey of building a global enablement function as a case study, we’ll dig into how evaluating what’s best for the organization, the team, and yourself can turn corporate upheaval into a positive transition. You’ll walk away with: - A framework for navigating structural change: How to align business realities with personal career goals—even if it means recognizing the organization needs a different leadership model to succeed. - Tactics to protect and position your team: How to actively shape a corporate reorganization blueprint so your enablement practitioners benefit and thrive during the transition. - A survival guide for corporate pressure: How to embrace open-ended change and executive shake-ups as a catalyst for reinvention, rather than a threat to your survival.