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Esther
de Waal
Global Head, Sales Enablement & Training
Just Eat
Esther is a seasoned global learning and development manager with 15+ years of experience designing and executing global learning programs for large multinational organizations, driving measurable commercial growth. Passionate about collaborating with diverse teams and cultures, Esther is known for her transparent communication with both customers and colleagues. Esther thrives in dynamic, fast-paced environments where her adaptability, teamwork, and ability to navigate change can deliver optimal results.
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28 May 2025 14:15 - 15:00
Panel discussion: Proving impact in a skeptical revenue organisation
If you can’t show impact, you’ll always be seen as a cost-centre. This panel digs into how real teams are moving beyond activity metrics to revenue credibility. Stop defending enablement with training completion rates and content downloads. Learn how to quantify your contribution in terms your CRO and CFO trust (even when attribution is messy and shared). Impact on win rates, deal velocity, ramp time, competitive win rates, and revenue per rep - walk into budget conversations speaking their language. Panellists will share what’s working, what isn’t, and how they’ve reframed enablement in the eyes of their C‑suite. - Concrete examples of outcome‑based enablement initiatives and the metrics used to prove their success. - Ideas for partnering with RevOps and finance to build shared dashboards and narratives the exec team respects. - Templates and talking points to reposition your function as a revenue lever, not a support cost.