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Felix
Dumitrica
Director of EMEA Revenue Enablement & Sales Engineering
Lightspeed Commerce
With over 10 years of experience in building Enablement environments for recurring revenue organizations, Felix specializes in developing and sustaining the behaviors necessary for success. His expertise extends to implementing Sales & Growth Strategies, including transforming teams from feature-selling to value-selling, designing onboarding programs to scale sales capacity and expand market presence, and creating enablement initiatives to support new sales channels and roles. Felix has a strong passion for fostering Enablement teams and competencies that empower customer-facing professionals and their managers. His work focuses on improving key sales productivity drivers such as pipeline coverage, close rates, cycle times, deal sizes, and churn reduction. Additionally, Felix brings strong consultancy skills and proven expertise in go-to-market and go-to-customer strategies, sales force optimization, sales governance and operations, sales performance management, sales effectiveness and efficiency, and sales methodologies, processes, and tools.
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28 May 2025 14:15 - 15:00
Panel discussion: Proving impact in a skeptical revenue organisation
If you can’t show impact, you’ll always be seen as a cost-centre. This panel digs into how real teams are moving beyond activity metrics to revenue credibility. Stop defending enablement with training completion rates and content downloads. Learn how to quantify your contribution in terms your CRO and CFO trust (even when attribution is messy and shared). Impact on win rates, deal velocity, ramp time, competitive win rates, and revenue per rep - walk into budget conversations speaking their language. Panellists will share what’s working, what isn’t, and how they’ve reframed enablement in the eyes of their C‑suite. - Concrete examples of outcome‑based enablement initiatives and the metrics used to prove their success. - Ideas for partnering with RevOps and finance to build shared dashboards and narratives the exec team respects. - Templates and talking points to reposition your function as a revenue lever, not a support cost.