Felix is a sales professional with over 20 years of sales experience and a passion for shaping better ways of working within and around Sales organizations. Working many years in different sales and sales management roles, in a complex and dynamic sales environment with multiple sales channels, market segments, sales objectives and KPIs for many companies helped him in finding his happy place building enablement teams, helping companies of all sizes grow and manage change, and sales reps sell more and better. From this position, through diagnostics, design and implementation Felix is focused on enabling reps to have effective conversations throughout the buyer’s journey, and on implementation of structured methodologies and best practice sharing among sales teams to improve sales team’s effectiveness and efficiency. He is an advocate of “working smarter not necessarily harder” and a promotor of #berelevant and sales readiness. He is an extremely analytical economist with a mentality of “do it, try it, fix it” and when performing in-class training sessions aside of his experience he also brings his stand-up comedian skills to drive engagement, adoption, and behavior change.