One-off training sessions won’t drive long-term sales success - behaviour change does. The real challenge isn’t just delivering great enablement programs but ensuring that new skills, processes, and best practices actually stick. Without reinforcement, coaching, and ongoing support, even the best training initiatives risk being forgotten. This session will focus on strategies for embedding enablement into daily sales behaviours. We’ll explore the role of frontline managers in reinforcing training, how to build structured coaching programs that drive accountability, and tactics for ensuring continuous learning. Attendees will walk away with a blueprint for making enablement efforts more than just a moment in time, but a lasting impact on sales performance.